Released on = December 8, 2006, 10:22 am

Press Release Author = Lion Brand Yarn

Industry = Apparel & Fashion

Press Release Summary = Extensive redesign and programing has been put in place on
the Web site to make it easier for the visually impaired to use the on-line services
offered by the Lion Brand Yarn Company.

Press Release Body = anhattan, New York - December 9, 2006 - The Lion Brand Yarn
Company
has redesigned their Web site to accommodate the needs of the blind and visually
impaired. Through recent surveys, the company found that about 16% of their users
were visually impaired in some way and would benefit from the improvements.

The most popular feature is the "Pattern Finder," a unique search tool that locates
patterns from an archive of over 1,450 knit and crochet patterns, most of which are
free. Every one of over 1,100 free knit and crochet patterns on the Web site is
available in three formats: standard, large type and brailler.

As part of a program to create a Web site that is designed to serve the needs of
different customers and is compliant with the Americans with Disabilities Act(ADA),
the company asked for information about their Web site visitors preferences in
viewing patterns. Since that time, 49,139 (13.5%) have requested large type, 5,994
(about 2%) say they use jaws (this is text-to-speech system for those that are blind
but can hear)and 2,176 (about 0.6%) say they use input in the format for the Duxbury
brailler. The brailler is used by people who prefer braille or they may be people
who neither see nor hear. A Yahoo group of blind knitters guided the company's web
developer, Nancy Miracle, in creating the specialized software.

All told, 57,309 persons (about 16% of Lion Brand\'s new subscribers) indicate that
they are vision impaired in one way or another to the point where they appreciate
the new special formatting of the Lion Brand Web site.

About Lion Brand Yarn
The Lion Brand Yarn Company, is a 128-year-old entity and is America\'s oldest hand
knitting yarn company. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.



Web Site = http://www.lionbrand.com

Contact Details = Contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com